Remix Your Routine
There are countless workout routines to choose from but it's rare to find one more appealing than sitting on a couch and not working out. Research shows that one of the main reasons people avoid exercise is they just don't like it. Perfect Run promises a workout that isn't painfully monotonous, so I and my team at Rock Candy Media created a campaign that would convince people to take this new app for a spin.
Facebook and Instagram ads brought users directly to the app store. Ahead of the launch, this creative was used to garner followers on social media. That way, by the time the app was available for download, it had some established credibility.
The content on the website was adjusted to match the tone and message of the campaign.